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Rob Riches

ROB RICHES JOINS OPTIMUM NUTRITION’S TEAM ON

Optimum Nutrition (ON) has signed international fitness personality and model Rob Riches to their ambassador portfolio - Team ON.

A world-renowned name in the health and fitness industry, Rob’s appointment adds serious depth to Team ON, ON’s group of fitness ambassadors that includes world class athletes, rugby players, personal trainers and fitness models.  As 2009 World Fitness Model Champion, Rob is a true advocate of exercise, nutrition and a healthy lifestyle.

Rob, a natural bodybuilder and cover model, has also produced and hosted a series of health and conditioning shows for Sky TV in the UK, as well as presenting The Rob Riches Show on The Active Channel in the US, and has released his own instructional DVDs.

Speaking on the appointment Rob said, “I am delighted to be representing such a prestigious sports nutrition brand. I’m looking forward to joining Team ON and working with the team on nutrition and body conditioning.”

Seb Mullin, Managing Director EMEA at ON comments. “Having someone as well known and dedicated to health and fitness as Rob is a fantastic addition to Team ON. We share a positive alignment of goals and ambition and extremely excited to be working with him.”

Winner of an impressive five awards at the BodyBuilding.com Supplements Awards 2010 including Brand of the Year, Supplement of the Year and New Supplement of the Year, Optimum Nutrition produces a range of premium quality sports nutrition products. ON’s range, developed to deliver superior technology to help consumers achieve their fitness goals, includes the company’s best-selling Gold Standard 100% Whey™ and Casein.